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The Nigerian Movie Industry (Nollywood) – The Origin (History)

Here is an abridged version (yet richly enlightening) from one of the articles i wrote concerning this subject matter.

Film exhibition began to thrive during the Colonial era, with Glover Memorial Hall playing host to a range of memorable films viewed by “potential Nigerians”, in August 1903. However, the non-availability of proper records reflecting the title of the debut film exhibited has created a lapse in the precedent stock. Notwithstanding the lacuna, the way had been paved for the exhibition of more foreign films at the Hall and other designated venues.

The emotionally traumatizing “Master – Servant” relationship, evident in the constant assaults, batteries, intimidation, segregation, victimization, carried out by the Colonial masters on the colonized, with darkened clouds of resentment, vengeance, thirst for freedom, giving way to splattering drops of such thoughts, instinctively projected through the colonized intermittent in-subordinate actions, began to spread amongst the blacks. The British knew they had to thread with caution if they still wanted to play “god” in their lives when films such as Tales of Manhattan, Trailer horn, Tarzan series began to stir up a revolution in the hearts of Blacks across the globe.

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Viral Web Video Hot New Marketing Tool

In this day of YouTube, My Space, and Face Book viral web video has become an important marketing tool. The point is not to actually advertise the product you are selling, but to intrigue your audience and tempt them to watch your video, slipping the advertisement in on them without warning. Often such ads are also shown on TV, but with the increasing cost of prime ad time, companies are looking for more cost effective and novel methods to introduce their products or services to you.

A successful viral web video will take on a life of its own, as everyone will want to see it – and when they see it, they revel in sharing it with their friends. It can spread like a virus and have much more impact than what you might expect from traditional advertisements. Viral videos offer greater retention since people talk about it, thus increasing exposure and hopefully your sales. This viral marketing trend is expected to grow in years to come since online video in general plays an increasingly important role in online content delivery.

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